Privacy Policy

1. Privacy at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data means any data which can be used to personally identify you. For detailed information on the subject of privacy and data protection, please refer to our Privacy Policy below.

Who is responsible for data processing on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the imprint of this website.

We have also appointed a privacy officer for our company.

Manuel Frey
Macairestraße 3
78467 Konstanz
Germany
Phone: +49 (0)7531 94599 20
Email: privacy@fruitcore.de

How do we collect your data?

On the one hand, your data can be collected by you providing it to us. This may be, for example, data that you enter in a contact form.

Other data are automatically collected by our IT systems when you visit the website. This mainly involves technical data (e.g. internet browser, operating system or time you viewed the page). These data are automatically collected as soon as you visit this website.

What do we use your data for?

Some data are collected to ensure that the website is displayed error-free. Other data may be used to analyze your user behavior. Personal data obtained from a contact form will be used to respond to your request and, if necessary, for marketing and sales purposes.

Will your data be forwarded?

In some kinds of processing, your data may be forwarded or there is at least the possibility that others may become aware of your data. For example, we use a data center to host our website. We have carefully selected this center and concluded a data processing contract therewith in accordance with Art. 28 of the GDPR. In addition, your data may be disclosed to internal persons who are involved in data processing (e.g. marketing, sales, management, staffing). Other potential recipients include contracting parties (e.g. sales partners) and public bodies.

What actually are personal data?

The providers of these webpages take the protection of your personal data very seriously. We keep your personal data confidential and process it in accordance with statutory regulations on data protection.

When you visit this website, various forms of personal data are collected. Personal data means data which can be used to personally identify you (e.g. name, address, profession, email address and telephone number, as well as usage data such as IP address). This Privacy Policy explains what data we collect and what we use it for. It also explains how this is done and to what end. 

What rights do you have regarding your data?

You are entitled to exercise the following rights at any time: 

Right to access, deletion and rectification

Within the framework of applicable legal provisions, you have the right to receive information about any stored personal data regarding yourself, the origin and recipients thereof and the purpose of its processing, and you may exercise this right at any time and free of charge, and, if applicable, you also have a right to have these data rectified or deleted. To exercise a right, or if you have any further questions on the subject of personal data, you can contact us at any time at the address indicated in the imprint.

Right to restriction of processing

You have the right to request that the processing of your personal data be restricted. You can contact us at any time using the address indicated in the imprint to do so. You have the right to restrict processing in the following cases:

• We usually need some time to perform a review if you dispute the accuracy of the personal data regarding yourself that we have stored. For the duration of this review, you have the right to request that the processing of your personal data be restricted.
• If your personal data have been/are being processed unlawfully, you may request that the processing of your personal data be restricted instead of asking for your data to be deleted.
• If we no longer need your personal data, but you need them to exercise, defend or enforce legal claims, you have the right to request that the processing of your personal data be restricted instead of asking for your data to be deleted.
• If you file an objection under Art. 21 (1) of the GDPR, a balance must be struck between your interests and ours. Where it has not yet been determined whose interests prevail, you have the right to request that the processing of your personal data be restricted.
•  

If you have restricted the processing of your personal data, these data may - apart from being stored - only be processed with your consent, or to enforce, exercise or defend legal claims, or to protect the rights of another natural person or legal entity, or for reasons of a substantial public interest of the European Union or a Member State.

Right to data portability

You have the right to have data that we process automatically, on the basis of your consent or in fulfillment of a contract, handed over to you or a third party in a common, machine-readable format. If you ask for your data to be directly transferred to another controller, this can only be done where technically feasible.

Withdrawal of consent to data processing

Many forms of data processing are only possible with your express consent. You can withdraw consent you have previously given at any time. To this end, it suffices to send an informal message to us by email. The legality of the data processing carried out until the withdrawal remains unaffected.

Right to object to data collection in special cases as well as to direct marketing (Art. 21 of the GDPR)

If data are processed based on Art. 6, paragraph 1, letter e or f of the GDPR, you have the right to object to the processing of your personal data at any time for reasons arising from your particular situation; this also applies to profiling based on these provisions. The legal bases for data processing can be found in this Privacy Policy. If you object, we will no longer process the personal data concerned unless we can give compelling legitimate grounds for processing which override your interests, rights and freedoms, or unless data are processed in order to enforce, exercise or defend legal claims (objection under Art. 21 (1) of the GDPR).

If your personal data are processed for the purpose of direct marketing, you have the right to object to your personal data being processed for the purpose of such marketing at any time, including profiling, insofar as it is related to such direct marketing. If you object, your personal data will no longer be used for the purpose of direct marketing (objection pursuant to Art. 21 (2) of the GDPR).

Right to appeal to the competent supervisory authority

In the event that the GDPR is violated, data subjects shall have the right to appeal to a supervisory authority, in the Member State of their habitual residence, their place of work or the place of the alleged violation, in particular. The right to appeal exists without prejudice to other administrative or judicial remedies.

2. Data processing on this website

Server log files

The provider of the webpages automatically collects and stores information in what are known as server log files, which your browser automatically shares with us. This information includes:

• Browser type and version
• Operating system used
• Referrer URL
• Host name of the accessing computer
• Time of the server request
• IP address

These data are not merged with other data sources.

These data are collected based on Art. 6, paragraph 1, letter f of the GDPR. The website provider has a legitimate interest in making sure that its website is optimized and displayed without any technical errors - for this purpose, server log files must be collected.

Contact form

If you send us enquiries via the contact form, we will store the information you provide in the form, including any contact data you enter there, for the purpose of processing the enquiry and in case of follow-up questions. We do not forward or share these data without your consent.

These data are processed based on Art. 6, paragraph 1, letter b of the GDPR if your enquiry is related to the execution of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, data processing is based on our legitimate interest in handling enquiries addressed to us effectively (Art. 6, paragraph 1, letter f of the GDPR).

The data you enter in the contact form will remain with us until you ask us to delete it or the purpose for storing the data no longer exists (e.g. after we have finished handling your enquiry). Mandatory legal provisions - with particular regard to retention periods - remain unaffected.

Registration on this website

You can register on this website in order to use its additional features. We only use the data entered here for the purpose of implementing the product or service for which you have registered. The information marked as mandatory during registration must be provided in full, otherwise registration will not be possible.

In the event of important changes, for example in the scope of our service or where changes any necessary for technical reasons, we shall use the email address you provided during registration to inform you.

The data entered during registration are processed for the purpose of fostering a relationship with you, as a user, as established through your registration and, if necessary, for the purpose of initiating further contracts (Art. 6, paragraph 1, letter b of the GDPR).

We shall store the data collected during registration for as long as you are registered on this website and afterwards, these data shall be deleted. Statutory retention periods remain unaffected.

Cookies

This website uses what are known as cookies. Cookies do not harm your computer and do not contain viruses. Cookies are used to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are known as "session cookies". They are automatically deleted after you have finished visiting the website. Other cookies are stored on your terminal device until you delete them. These cookies allow us to recognize your browser on your next visit.

You can set your browser so that you are informed about the use of cookies, only allow cookies in individual cases, disable cookies in specific cases or in general, and have cookies automatically deleted when you close your browser. Disabling cookies can limit website functionality.

Cookies that are required to carry out the electronic communication process or to provide certain functions that you have requested (e.g. the shopping cart function) are stored on the basis of Art. 6, paragraph 1, letter f of the GDPR. The website provider has a legitimate interest in storing cookies in order to optimize its services and make sure that they are free from technical errors. If consent has been requested (e.g. consent for tracking and analytics cookies to be stored), processing is exclusively carried out on the basis of Art. 6, paragraph 1, letter a of the GDPR; consent can be withdrawn at any time.

3. Analytical tools and advertising

Google Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

As part of this service, the cookies described above are used to collect your user data when you visit and use the website (e.g. date and time of your visit on the website, your click behavior on the website, your IP address and the browser you use).

The information a cookie generates regarding your website usage will usually be transmitted to and stored on a Google server in Ireland. Data may also be transferred to the USA where necessary. Data are allowed to be transferred to a third country (such as the USA) under the conditions laid down in Art. 46 of the GDPR and on the basis of the standard data protection clauses included in the contract concluded with Google. These have been approved by the EU Commission and guarantee that your personal data will be adequately protected.

You can find more details in this regard on the Google site.

We use this information to analyze website usage and continuously improve user experience based on the results of this analysis. Processing your data in this way is therefore permitted based on Art. 6, paragraph 1, letter a of the GDPR (consent).
The personal data collected by using the Google Analytics service are stored indefinitely. Personal data are anonymized where possible. You can withdraw your consent at any time (e.g. via the cookie banner).

IP anonymization

We have activated IP anonymization on this website. This means that, within the Member States of the European Union or other states party to the Agreement on the European Economic Area, Google will shorten your IP address before transmitting it to the USA. Only in exceptional cases is a full IP address transmitted to a Google server in the USA and shortened there. Google will use this information on behalf of this website provider for the purposes of evaluating your website usage, compiling reports on website activity and providing other services relating to website and internet usage to the website provider. The IP address transmitted by your browser as part of Google Analytics is not merged with any other data from Google. 

Google Ads and Google Conversion-Tracking

This website uses Google Ads. Google Ads is an online advertising program provided by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

As part of Google Ads, we use what is known as conversion tracking. Clicking on an ad placed by Google generates a cookie for conversion tracking. Cookies are small text files that your internet browser stores on your computer. These cookies expire after 30 days and are not used to personally identify users. If a user visits certain pages on this website and the cookie has not yet expired, we (and Google) can recognize that the user has clicked on the ad and was redirected to this page.

Each Google Ads customer receives a different cookie. Cookies cannot be tracked through Google Ads clients' websites. The information collected using a conversion cookie is used to generate conversion statistics for Google Ads clients who have opted in for conversion tracking. Clients learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag.

You must give your consent for conversion cookies to be stored and this tracking tool to be used (Art. 6, paragraph 1, letter a of the GDPR; section 25, paragraph 1 of the German Law on Telecommunications, Teleservices and Data Protection). Consent can be withdrawn at any time.

The information a cookie generates regarding your website usage will usually be transmitted to and stored on a Google server in Ireland. Data may also be transferred to the USA where necessary. Data are allowed to be transferred to a third country (such as the USA) under the conditions laid down in Art. 46 of the GDPR and on the basis of the standard data protection clauses included in the contract concluded with Google. These have been approved by the EU Commission and guarantee that your personal data will be adequately protected.

For more information on Google Ads and Google conversion tracking, please see Google's Privacy Policy: https://policies.google.com/privacy

Meta-Pixel

We use Meta Pixel for targeted advertising and to effectively assess our advertising campaigns. It allows user behavior to be tracked after you have been redirected to our website through clicking on a Meta advertisement. This means that we can evaluate how effective Meta advertisements are for statistical and market research purposes and optimize our future advertising efforts. An exchange takes place between Facebook and ourselves.

The legal basis for this kind of data processing is Art. 6, paragraph 1, letter a of the GDPR (consent). You will be asked for consent when you visit the website (in electronic form via the cookie banner). You can allow or deny data processing via Meta Pixel.

The information generated when using Meta pixel is sometimes transmitted to and stored on Meta's servers in the USA. Personal data may be transferred to Meta Platforms Inc. servers in the USA without any further approval required from the EU Commission, as Facebook has implemented standard data protection clauses approved by the EU Commission and covering for all global data exchange.

You can withdraw your consent at any time.

LinkedIn Insight Tag

Privacy Policy: https://www.linkedin.com/legal/privacy-policy

We use what is known as the LinkedIn Insight Tag on this website. Using this tag makes it possible to define you, as a visitor of our website, as a member of the target audience for LinkedIn ads. This way, we can ensure that our ads are only displayed to interested parties. The tag is used to collect information to be used for market research purposes. You have the option to opt out by changing your browser cookie settings, our cookie settings, and exercising this option directly via LinkedIn: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. This tag is used on the basis of Art. 6, paragraph 1, letter a of the GDPR.

Plugins und Tools

YouTube

This website embeds videos from the website YouTube. The website provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of our webpages with an embedded YouTube video, a connection to YouTube's servers is established. This tells the YouTube server which of our pages you have visited.

Furthermore, YouTube may store various cookies on your terminal device. These cookies enable YouTube to obtain information about the visitors on this website. This information is used to collect video statistics, improve user experience, and prevent fraud, among other things. The cookies remain on your terminal device until you delete them.

If you are logged into your YouTube account, this enables YouTube to directly link your surfing behavior to your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used in order to make our website appealing. This constitutes a legitimate interest within the meaning of Art. 6, paragraph 1, letter f of the GDPR. If consent has been requested (e.g. consent for cookies to be stored), processing is exclusively carried out on the basis of Art. 6, paragraph 1, letter a of the GDPR and section 25, paragraph 1 of the German Law on Telecommunications, Teleservices and Data Protection; consent can be withdrawn at any time.

For more information on how user data are handled, please refer to YouTube's Privacy Policy on: https://policies.google.com/privacy

Google Web Fonts

This site uses what are known as Web Fonts provided by Google for the uniform rendering of fonts. When you visit a webpage, your browser loads the required Web Fonts into its cache in order to display text and fonts correctly.

For this purpose, the browser you use has to connect to Google's servers. This gives Google knowledge that this website was accessed via your IP address. We use Google Web Fonts so that our webpages are both uniform and appealing. Data are only processed with your consent (Art. 6, paragraph 1, letter f of the GDPR). This can be withdrawn at any time.

If you do not give your consent, your computer will use a default font.

For more information about Google Web Fonts, please visit https://developers.google.com/fonts/faq and see Google's Privacy Policy: https://policies.google.com/privacy.

Google Maps

This website uses the map service Google Maps via an API. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

By using this service, information about website usage (for example, date and time the website was visited, IP address, etc.) is transmitted to and stored on Google servers in Ireland. Data may also be transferred to the USA where necessary. Data are allowed to be transferred to a third country such as the USA under the conditions laid down in Art. 46 of the GDPR and on the basis of the standard data protection clauses included in the contract concluded with Google. These have been approved by the European Commission and guarantee that your personal data will be adequately protected. You can find more details in this regard on the Google site.

Google will use the data for the purposes of advertising, market research and/or needs-based website design. A link may also be established to your user account, provided you are logged in. If you do not want this, you must log out before use. If you disable or block Java script in your browser settings, you can prevent Google Maps from running. It is not necessary for data to be provided for the conclusion of a contract, nor is it required by law. Failure to provide data means you will be unable to use the feature.

Google Maps is used in order to make our website appealing and to make it easy to find the places we mention on our site. This constitutes a legitimate interest within the meaning of Art. 6, paragraph 1, letter f of the GDPR.

Data are stored by Google. More information on how user data are handled can be found in Google's Privacy Policy and Terms of Use: https://policies.google.com/privacy.

Google reCAPTCHA

We use Google reCAPTCHA (hereinafter referred to as "reCAPTCHA") on this website. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

The purpose of reCAPTCHA is to verify whether data are entered on this website (e.g. in a contact form) by a human or an automated program. To this end, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics, evaluating information such as IP address, time the website visitor spends on the website or their mouse movements.

The data collected during analysis are forwarded to Google in Ireland. Data may also be transferred to the USA where necessary. Data are allowed to be transferred to a third country such as the USA under the conditions laid down in Art. 46 of the GDPR and on the basis of the standard data protection clauses included in the contract concluded with Google. These have been approved by the European Commission and guarantee that your personal data will be adequately protected. You can find more details in this regard on the Google site.

reCAPTCHA runs analyses entirely in the background. Website visitors are not made aware that an analysis is taking place.

Data are processed on the basis of Art. 6, paragraph 1, letter f of the GDPR. The website provider has a legitimate interest in protecting its pages from being misused for automated spying and SPAM. It is not necessary for data to be provided for the conclusion of a contract, nor is it required by law. Failure to provide data means you will be unable to use the relevant forms.

We do not store any personal data via reCAPTCHA. For more information on Google reCAPTCHA and how personal data are handled (including, in particular, the retention period), please refer to the Google Privacy Policy and Terms of Use via the following links: https://policies.google.com/privacy and https://policies.google.com/terms.

Newsletter

We use the HubSpot newsletter tool to send out automated newsletters. HubSpot forms and the double opt-in procedure are used when users subscribe to our newsletter, i.e. you will only receive an email newsletter if you have expressly confirmed that you consent to newsletters being delivered beforehand. After you subscribe to the newsletter, you will receive an email with an activation link. Only by clicking on this link you will receive the newsletter. You can unsubscribe from the newsletter at any time. To do so, please contact the provider or use the unsubscribe link provided in each newsletter.

Processing your data in this way is therefore permitted based on Art. 6, paragraph 1, letter a of the GDPR, an article stating that processing is permitted if the data subject has given their consent to the personal data concerning them to be processed for one or more specific purposes. Providing data is voluntary, but necessary to receive the newsletter.

Your data will be deleted after you have withdrawn your consent, unless the controller has a legitimate interest justifying further storage. This may be the case if we need to continue to store your data as we have concluded a contract with you. In any case, only the data strictly required to achieve the relevant purpose will continue to be stored.

In addition, you can also subscribe to our blog via email, register for webinars or download our whitepapers.

HubSpot

AVV: https://legal.hubspot.com/

HubSpot is a customer relationship management (CRM) tool used to track, document, and optimize the course of events with actual and prospective customers. Data processed with HubSpot comes exclusively from voluntarily submitted contact forms, emails, and concluded customer contracts. The data are collected and processed for marketing, advertising and analytical purposes as well as for contacting website users. The data are also used to manage contacts, send messages, and make adjustments based on behavior. We also use HubSpot for sending out newsletters. You can withdraw consent you have previously given at any time. Data are processed based on Art. 6, paragraph 1, letter a of the GDPR.

Chatbot

Please find information below about how your personal data are processed when using our chatbot. The information according to Art. 13 and 14 of the GDPR regarding this online service is outlined below. When interacting with our chatbot, we process your personal data when you send a message containing personal data in the chat window. The following data are always processed when you use the chatbot:

• Date and time service was accessed
• Message indicating whether access was successful.

The chatbot runs on the HubSpot tool. If you enter personal data, these data may also be transmitted to the USA and processed there. Transferring your personal data in this way is permitted based on the standard contractual clauses, which you can find here: https://legal.hubspot.com/cookie-policy.

The legal basis for processing personal data in connection with using the chatbot is Art. 6, clause 1, letter a of the GDPR.

Customer Match 

We collect customer data, including but not limited to email addresses, from various sources such as our Customer Relationship Management (CRM) system. This data is used to improve our marketing efforts and customer experience, as well as to provide personalized advertising, services and offers.

Provider: 
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

Function: We use customer match lists as part of our advertising measures to match customers. For this purpose, lists with encrypted (“hashed”) user data (email address, telephone number, postal address, customer-specific identifiers) are sent to the provider. The provider then compares whether the transmitted user data matches existing customers of the provider. This only happens if we have received your consent to do so.

You can revoke this function at any time in the “Data protection settings” by deselecting the “Marketing” consent in one of our emails. You will then be removed from the providers' customer match list. You can also customize personalized advertising in your provider user account in the Privacy tab according to your wishes.